LeEco

Branding

Letv, part of the LeEco group of businesses focuses on Video Streaming.

Design Systems & Modules

Designing the design system for Letv North America was a challenge as we wanted to recreate it from scratch for the US and Canada markets, a completely new and different audience segmentation than the Chinese market.
Differing a lot from their Chinese parent company, yet being more relevant to international audiences creating a seamless experience based on user behavior research, and comparable to the other competing established brands in N.A., achieving world class entertainment standards was the key focus.

Design & Development

Business Goals:
1. Increase awareness & provide a lot more international content
2. Engage viewers & re-engage existing users by licensing world class entertainment content
3. Creating new markets for content creators around the world to find a global audience
4. Holistically creating a one stop shop entertainment experience

Tech & UX Goals:
1. Improve performance & discoverability of shows
2. Responsive website & integrate scalability requirements
3. Simplify & optimize content updates and web management
4. Make the website & app more minimalistic & simple for instinctive, effortless navigate

Production Goals:
Optimize workflow automation

Customer Satisfaction & User Experience Objectives